Memes, Propaganda, and Virality
Discussion of the power of memes and their ability to be diffused virally. Memes are designed to crystallize or fix sets of meanings that Neil Postman argued causes us react quickly and emotionally. They draw on bits of culture, such as slogans, cartoon images, and brand items that are small and easily remembered. They are packaged semiotically with images and text juxtaposed in ways that invite us to construct more complex associations.
Revisiting Huxley and Orwell on Technology and Democracy
One of the faces I miss most from my days on the NYU campus is that of Neil Postman, a professor of media ecology at the Steinhardt school. Professor Postman died a few years ago but not without leaving behind a legacy, including one of my favorite books, Amusing Ourselves to Death: Public Discourse in […]
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Citing a post in APA style would look like:
Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015.
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
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The opinions expressed here do not necessarily reflect the views of my employers, past or present.