Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.