Three Levels of Digital Media Metrics
As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.
Banner Years – The Resurgence of Online Display Ads
Although second to keyword advertising, display ads continue to be a major revenue source for web publishers.[1] While search-based advertising continues its astonishing ascendency, “banner ads” continue to be a workhorse for marketing efforts. Revenues continue to rise and the addition of Facebook as a potent new advertising vehicle has added a new competitive spirit […]
Virality and the Diffusion of Music Videos
According to Unruly Media, the top spot on the list of all-time viral shares belongs to the video by Jennifer Lopez – On The Floor featuring Hispanic-American rapper Pitbull. The disco duet leads the virality list with 37,405,834 Facebook shares and 271,177 Twitter shares since March of 2011.
Dominant and Emerging Models of Global E-Commerce
The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception and will continue to drive strong e-commerce sales for the retail sector, other technologies and business models will also be important. E-commerce is as dynamic as the technologies […]
Four Ways to Think about Democracy and Media
I was lucky to have a great mentor during my graduate school days who provided a strong intellectual foundation for further study and research. Majid Tehranian, a professor of the political economy of communications at the University of Hawaii was the chair of my Masters thesis committee and also assisted me by serving on my PhD […]
Some Economics of Social Media
I say communication because while social media often involves media content, it adds a new dimension by giving users a voice either through user-generated content or/and its ability to critique, review, and comment on that content.
HOW IT CAME TO RULE THE WORLD, 0.4
Over time, these regimes shaped an informational and technological environment that was sequentially dedicated to: 1) a military real-time hemispheric radar defense system to protect against a nuclear attack; 2) an international regime of capital decontrols, electronic money and financial news flows, and 3) an electronic environment for social networking, surveillance, and global business to business (B2B), business to government (B2G), business to consumer (B2C), and consumer to consumer (C2C) transactions.
HOW IT CAME TO RULE THE WORLD, 0.3
Consequently, these technologies are also involved in shaping modern American society, establishing new rules and protocols for daily life, and in the application and practice of power at the political level.
Referencing this Material
About Me
Professor and Associate Chair at State University of New York (SUNY) Korea. Recently taught at Hannam University in Daejeon, South Korea. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, media economics, and strategic communications.
You can reach me at:
anthony.pennings@gmail.com
anthony.pennings@sunykorea.ac.kr
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