Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Controversies in Intellectual Property – The Business Method Patent

From banking to manufacturing and retailing, business methods are increasingly providing a competitive advantage to companies and understandably they seek to limit others from using the same methods.

Max Headroom’s Futuristic News Gathering

Max Headroom extrapolated some interesting trends in television journalism. Edison was what soon became called a “platypus” reporter, multitasking with a multiple forms of equipment, particularly a rather large camcorder. By the 1980s, TV journalism had switched from using film to electromagnetic video cameras. Film was difficult to transport and had to be developed before editing. Originally developed in the 1950s for television studios, portable video cameras with sufficient quality for electronic news gathering like the Betacam were available by the time Max Headroom was conceived.

What is Entertainment?

I’m intrigued by the more physiological connotations connected to the stomach area. In English medical terminology, “enteral” as in enteral feeding or enteral nutrition refers to tube feedings or the delivery of nutrients directly into the stomach or intestines. Does entertainment have something to do with stomach rather than the head? Is it base rather than cerebral?

How to Use Facebook with an Online Course

I taught an online course for New York University (NYU) called “New Technologies in Advertising and Public Relations” this summer that was totally asynchronous – meaning that we didn’t meet in person or online at the same time. I had taught the class at the Washington Square campus in Manhattan when I was a faculty […]

The Network is the Computer – UNIX and the SUN (Stanford University Network) Workstation

When computers began using “third generation” integrated circuit technology, processing speeds took a giant leap forward, and new computer languages and applications were enabled. From the time-sharing initiative by General Electric in the early sixties came BASIC (Beginners All-purpose Symbolic Instruction Code) that allowed a new class of non-engineers and scientists to program the computer […]

Google Fiber in Austin

Austin, Texas is getting Google Fiber, the one-gigabit digital broadband service from the advertising giant. With connections to individual homes and businesses transmitting up to 1,000 Megabits per second, it is from 60 to 100 times faster than current services. What makes this Google Fiber unique is that it uses digital signals moving through glass […]

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

New Developments in GPS and Geo-Location for Mobile Technology

The ubiquity of mobile devices has focused renewed attention on the Global Positioning Satellite System (GPS), the configuration of space-based vehicles that is used to provide location data to users through their hand-carried mobile phones and tablets. GPS technologies were developed for use in aircraft, land vehicles, and ships. More recently, they have become crucial […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.