Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Banner Years – The Resurgence of Online Display Ads

Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]

Working Big Data – Hadoop and the Transformation of Data Processing

One day Google downloaded the Internet, and wanted to play with it. Well, that is my version of an admittedly mythologized origin story for what is now commonly called “Big Data.” Early on, Google developed a number of new applications to manage a wide range of online services such as advertising, free email, blog publishing, […]

Apollo 13: The Write Stuff

The cybernetic process of guiding a spacecraft to the Moon is exemplified by some clever F/X and acting, but more than that it tells the story of a certain break with “reality” and a new trust in the techniques and instrumentalities of hyperreal simulation.

Virality and the Diffusion of Music Videos

According to Unruly Media, the top spot on the list of all-time viral shares belongs to the video by Jennifer Lopez – On The Floor featuring Hispanic-American rapper Pitbull. The disco duet leads the virality list with 37,405,834 Facebook shares and 271,177 Twitter shares since March of 2011.

E-Commerce’s Billion Dollar Mondays Still Mark Holiday Shopping Season

Reflecting increasing consumer confidence in a recovering U.S. economy, online shopping for the 2012 holiday season is off to a strong start.[1] According to web analytics company Comscore, some $30 billion has been spent online by mid-December 2012, a 13-percent increase over the same period in 2011. Shopping from home and shopping from the work […]

The Qualtrics Conundrum

The challenge of this new age of research will be the articulation and visualization of meaning that addresses and informs higher levels of purpose and understanding.

Lincoln and the Telegraphic Civil War

The Union proved more successful with the telegraph than the Confederate South. The telegraph served to coordinate troop movements and critical logistical supply in conjunction with railroads. General Herman Haupt designed the responsibilities of the North’s Department of Military Railroads: inventory the railroads and their distances, assess their condition, and determine the availability and prices of materials and labor for building and maintaining the lines.

Markets Fail

Markets fail That is why we have Government Governments fail That is why we have Democracy Democracy fails That is why we have Journalism Journalism fails That is why we have Education Education fails That is why we have Intellectuals Intellectuals fail That is why we have Research Research fails That is why we have […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.