Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Not Like 1984: GUI and the Apple Mac

In January of 1984, during the Super Bowl, America’s most popular sporting event, Apple announced the release of the Macintosh computer. It was with a commercial that was shown only once, causing a stir, and gaining millions of dollars in free publicity afterward. The TV ad was produced by Ridley Scott whose credits at the […]

Xanadu to World Wide Web

Berners-Lee proposed a project to create a system for sharing information among CERN’s dispersed High Energy Physics research participants. This information management system would form the basis of the global Internet, especially after 1994, when he founded the World Wide Web Consortium (W3C), a standards organization that began to guide the Internet’s interoperable technologies with specifications, guidelines, software, and tools for web addresses (URLs), Hypertext Transfer Protocol (HTTP) and Hypertext Markup Language (HTML).

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

The MAD Origins of the Computer Age

The policy of “Mutually Assured Destruction” (MAD) and specifically the advancements in the Minute Man II missile led to the development and refinement of silicon integrated circuits and ultimately the microprocessor “chip.”

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

When Finance Went Digital

By the end of the 1970s, a basic domestic and international data communications system was created that provided for the regime of digital monetarism to expand around the world. Drawing on ARPANET technologies, a set of standards emerged that was conducive to the public-switched telephony networks operated by the national telecom authorities such as France […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Lotus Spreadsheets – The Killer App of the Reagan Revolution – Part 1

The PC-based spreadsheet created a new visualization process that combined financial calculation with interactive manipulation in such a way as to help create a new financial-based economic dynamism. It is this combination of financial deregulation and technological innovation that created the trajectory of digital money-capital and enshrined the legacy of the Reagan Revolution.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.