Anthony J. Pennings, PhD

WRITINGS ON AI POLICY, DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL E-COMMERCE

Building Dystopian Economies in Facebook’s Metaverse

Strangely relevant to the new emergence of virtual environments like Facebook’s Metaverse, the talk was held in downtown New York City at the Woolworth Building, known as the “Cathedral of Commerce” when it was built in 1913. The location was strangely appropriate given the topic, a wrap-up of a year-long project at New York University on Second Life. The project involved an animation class taught by Mechthild Schmidt-Feist, and my class, the Political Economy of Digital Media. I still have the tee-shirt my students gave me that says “Got Linden?” a reference to Second Life’s currency, the Linden.

Memes, Propaganda, and Virality

Discussion of the power of memes and their ability to be diffused virally. Memes are designed to crystallize or fix sets of meanings that Neil Postman argued causes us react quickly and emotionally. They draw on bits of culture, such as slogans, cartoon images, and brand items that are small and easily remembered. They are packaged semiotically with images and text juxtaposed in ways that invite us to construct more complex associations.

YouTube Meaning-Creating (and Money-Making) Practices

Note: This is required reading for my Visual Rhetoric and IT class. Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand […]

Lasswell and Hall – Power and Meaning in Media

Harold Dwight Lasswell was one of the founding influences on the formation of the study of communication, media studies, and sociology. Stuart Hall was a Rhodes Scholar from Jamaica who helped pioneer an area of research at Birmingham Open University coined “British Cultural Studies.” Both contributed significantly to media studies during their tenures, and some […]

Spreadsheets and the Rhetoric of Ratios

In this post, I examine the figuring of ratios as a conceptual technique for constructing systems of understanding in the modern political economy. Ratios can serve as rhetorical devices by shaping how information is perceived, interpreted, and communicated. They distill complex relationships into digestible comparisons, enabling speakers or writers to emphasize particular points or narratives. […]

Digital Spreadsheets – Techno-Epistemological Power over People and Resources

Understanding spreadsheets helps us see how they work in organizations and how they are implicated in the reproduction of information practices and institutional memories over time. I previously described the different media components of the spreadsheet that come together to create the gridmatic framework that registers, classifies, and identifies new conceptual understandings of organizational dynamics. These institutions or collectivities can be a neighborhood coffee shop or a global corporation; they can be a local Girl Scout Chapter or an international NGO.

We shape our buildings and afterwards our buildings shape us

One of Marshall McLuhan’s most celebrated intellectual “probes” was a paraphrase of Winston Churchill’s infamous “We shape our buildings, and afterwards our buildings shape us.” Churchill was addressing Parliament some two years after a devastating air raid by the Nazis destroyed the House of Commons and was arguing for its restoration, despite the major challenges […]

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr. Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

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  • About Me

    Professor (full) at State University of New York (SUNY) Korea since 2016. Research Professor for Stony Brook University. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and global political economy

    You can reach me at:

    anthony.pennings@gmail.com
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    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present. Articles are not meant as financial advice.

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