Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Three Levels of Digital Media Metrics

As the web transforms both user and institutional practices across the digital media sphere, the search for useful metrics intensifies. The traditional techniques of measuring eyeballs and eardrums for television and radio are insufficient in an environment where digital technologies offer so much more in terms of interaction and transaction capabilities. The three levels of digital and social media metrics mentioned above are part of a process of producing valuable information to understand the effectiveness and success of campaigns, products, and services as well as their contributions to organizational sustainability.

The Meaning Makers: Omnicom Group

Update: On July 28, 2013 it was announced that Publicis Groupe and Omnicom Group were merging to form Publicis Omnicom Group. Meaning-making in our media-saturated world through advertising and public relations has traditionally has been dominated by several major holding companies that each in turn owns a large number of individual of advertising, design, public […]

The Walt Disney of Japan

with Justin Restivo Hayao Miyazaki is one of the most renowned animation creators in the world, known primarily for his classic Japanese feature-length films such as My Neighbor Totoro, Princess Mononoke, Spirited Away and the recent release, Ponyo. He founded the Japanese animation venture, Studio Ghibli. “Ghibli” is the Arabic name for the Mediterranean wind, […]

Google’s Competitive Advantages – Fixed Costs

We’ve been reading The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave in my Digital Media Management II class at NYU. The book challenges some of the key assumptions regarding the management of media companies including the importance of brands, talent […]

China bids Baidu to Google

While the big search engine news is the row between Google and Microsoft’s Bing, China’s Baidu continues to become a search behemoth with financial successes exceeding expectations and a dominating market share in Chinese language search. Sanctioned by the People’s Republic of China, Baidu’s name comes from a poem written during the Song Dynasty over […]

The Dual Product Media Model

Digitalization has had a dramatic impact on media industries, causing them to reevaluate their business models and also creating the conditions for new types of media companies to emerge. Media content has always had unique economic properties, and the challenge now is to figure out how the dynamics of digitalization and the Internet will change […]

Neuromancing the Code: When IT Changed

This post discusses how the cyberpunk genre began to contribute new forms of understanding to the “codes” that had linguistically determined “IT.”

A Digital Story about Economics and Health

Busy with grading today but I liked the combination of story-telling and data visualization in this video. Hans Rosling is a doctor from Sweden who has done a lot of work on paralytic diseases in developing countries. Share Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.