Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Public and Private Goods: Social and Policy Implications

In a previous related posts, I wrote about how digital content and services can be considered “misbehaving economic goods” because most don’t conform to the standard product that is individually owned and consumed in its entirety. In this post, I expand that analysis to a wider continuum of different types of public and private goods. […]

Analyzing YouTube Channels

We are pushing the realms of media analysis here by taking film and television studies and applying it to a new visual medium – YouTube.

Hypertext, Ad Inventory, and the Use of Behavioral Data

A new advertising environment emerged with the Internet and its click environment. The hypertext system, with its global connections to “new inventory” of browser-view-able webpage content divided into multiple sections of advertising potential, started a new era of personalizable “banner” ads. An offshoot of the ad economy emerged powerfully with keyword search and auctioning, exemplified by Google. This post discusses how the online ad economy emerged and became the basis of a new means of economic production based on the wide-scale collection of data and its processing into prediction products.

Digital Disruption in the Film Industry – Gains and Losses – Part 2: Non-Linear Editing

I examine the transformation of post-production practices with the advent of Non-linear Editing (NLE) and digital-enabled special effects (F/X), paying particular attention to the introduction of the Avid NLE. These technologies came about when computer micro-processing power was sufficiently miniaturized, and software applications became efficient enough for immediate interaction.

YouTube Meaning-Creating (and Money-Making) Practices

Note: This is required reading for my Visual Rhetoric and IT class. Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand […]

Lasswell and Hall – Power and Meaning in Media

Harold Dwight Lasswell was one of the founding influences on the formation of the study of communication, media studies, and sociology. Stuart Hall was a Rhodes Scholar from Jamaica who helped pioneer an area of research at Birmingham Open University coined “British Cultural Studies.” Both contributed significantly to media studies during their tenures, and some […]

Anchoring Television News

“The news is privileged discourse, invested with a special relation to the Real.” – [1] The news anchor is a finely tuned instrument for television performance. Unlike print journalism where disembodied letters of information suggest an objective third person, the televisual anchor is intimate and direct. The news broadcaster leads the viewer through the news […]

Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections

As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.