Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

The NSFNET is the Internet

An important intermediary in the transition of the military’s ARPANET into the commercial Internet was the National Science Foundation’s NSFNET. The NSFNET adopted TCP/IP and required all connecting nodes to use them as well compliant network technology, mainly built by a small California startup company called Cisco. With government funding for advanced scientific and military […]

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr. Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

Those Media Products are Misbehaving Economic Goods

Bad, bad media. Or so economists would have us believe. Media and information products just don’t fit the mold, or should I say, model. Most economic thinking is based on models that make simple assumptions about the types of goods and services that are produced and purchased. Economists like their tight little models and the […]

Emerging Areas of Digital Media Expertise, Part 2, Data Analytics and Visualization

This post is the second part of a discussion on what kind of knowledge, skills, and abilities are needed for working in emerging digital media environments. Previously I pointed out that students gravitate towards certain areas of expertise according to their interests and perceived aptitudes and strengths. I discussed Design, Technical, and Strategic Communication aspects […]

Copyright Protection and Fair Use for Creative Industries and Education

Disclaimer: The following is a brief overview related to copyright issues and should not be considered legal advice. Copyright protections for “creative industries” and their cultural, informational and entertainment products are central to economic and educational development. They address crucial issues about the incentives for developing creative works and investing in creative projects. They also […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Discerning Media Economics

The area of media economics has made important contributions to understanding traditional broadcast technologies such as newspapers, television and radio, but has only recently addressed the capabilities and consequences of digital media. This post seeks to investigate two interrelated areas: media economics and the political economy of communications/media; then begin to apply them to the […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.