Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

E-Commerce with Chinese Characteristics

When Deng Xiaoping, the Communist leader who transformed China into state-centric capitalism had his famous economic realization, “I can distribute poverty or I can distribute wealth,” he probably could not have imagined the power of the Internet and its e-commerce capabilities. Deng and other post-Mao Communist leaders pursued “Socialism with Chinese Characteristics” with the argument […]

Determining Competitive Advantages for Digital Firms, Part 2

In a previous post on competitive advantages, I discussed some structural characteristics for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a point of departure, I was able to extend their analysis of traditional media companies to the more dynamic realm […]

Determining Competitive Advantages for Digital Media Firms, Part 1

In the Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave provide a general critique of upper media management. The authors argue these moguls are preoccupied with “fantastical factors” that do little to provide high returns on capital, market share stability or shareholder […]

Digital Media Archetypes

The digital world is competitive, but quite enticing for people looking to explore their capabilities to produce creative and imaginative content. Companies struggle in a competitive environment and it takes commitment and intensive skill sets to be successfully employed in the digital fields. One way to look at the requirements are in terms of some […]

Why Digital Media Firms Need to be Fed Watchers

Over the course of about 10 years of teaching economics and digital media at New York University (NYU), I developed a simulation of the Federal Reserve Bank that has proved useful in engaging participants in the study of economics, monetary policy, and how the US economy works. I developed it initially to make my macroeconomics […]

Licensing Creative Properties – Merchandise and Characters

One strategy for digital media growth is the licensing of creative intellectual property, a $150.8 billion industry that is increasingly global. Intellectual property law provides protection for creative content and licensing is required when a desired property such as an animated character is controlled with a copyright, trademark or even a patent. Licensing is giving […]

Controversies in Intellectual Property – The Business Method Patent

From banking to manufacturing and retailing, business methods are increasingly providing a competitive advantage to companies and understandably they seek to limit others from using the same methods.

What is Entertainment?

I’m intrigued by the more physiological connotations connected to the stomach area. In English medical terminology, “enteral” as in enteral feeding or enteral nutrition refers to tube feedings or the delivery of nutrients directly into the stomach or intestines. Does entertainment have something to do with stomach rather than the head? Is it base rather than cerebral?

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.