Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Google’s Competitive Advantages – Fixed Costs

We’ve been reading The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave in my Digital Media Management II class at NYU. The book challenges some of the key assumptions regarding the management of media companies including the importance of brands, talent […]

Social Media Entering Phoenix Stage?

I thought this guy was interesting when I saw him on MSNBC’s Morning Joe. He argues passionately that social media is in a stage much like at the end of the dot.com era where we didn’t really know how to get the returns on our investments in the Internet. He says we won’t really see […]

My Top Social Media Books

In general I’m unhappy with the focus and range of books on social media. Still, some interesting works are worth mentioning. I don’t really have them in a particular order as I haven’t really developed a useful taxonomy. Also I don’t have extensive comments as I link them to their Amazon pages where you can […]

Media Content as a “Public Good”

Share Tweet Media products are sometimes referred to as “public goods” because these products are not significantly “used up” in the process of consumption, and each additional user incurs little additional (marginal) cost. Unlike traditional products like a hamburger that is bit into, chewed, swallowed, and digested, media content is generally not destroyed while being […]

Comcast and General Electric Complete NBC Universal Deal

Comcast has now completed it’s acquisition of NBC Universal. Marguerite Reardon reports that the new company will retain the NBC Universal name, but Comcast now owns 51 percent, while General Electric will retain 49 percent. The deal comes after The US Department of Justice and the Federal Communications Commission recently allowed the joint venture to […]

The Dual Product Media Model

Digitalization has had a dramatic impact on media industries, causing them to reevaluate their business models and also creating the conditions for new types of media companies to emerge. Media content has always had unique economic properties, and the challenge now is to figure out how the dynamics of digitalization and the Internet will change […]

Chinese E-Commerce Group becoming a Global Power

When Deng Xiaoping, the Communist leader who transformed China into state-run capitalism had his famous economic realization, “I can distribute poverty or I can distribute wealth”, he probably could not have imagined the power of the Internet and its e-commerce capabilities. Now, China’s Internet users has risen to nearly 620 million, twice as many as […]

The Deal with Facebook

Goldman Sachs’ recent $450 million investment in Facebook only intensifies the scrutiny into this social networking giant which recently surpassed Google as the most visited site on the Internet. Goldman’s investment puts it first in line to win the lucrative deal for a future IPO of Facebook as well as manage the wealth realized by […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.