Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections

As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]

Digital Content Flow and Life Cycle: Global E-Commerce

The term “e-commerce” provokes connotations of computer users “surfing” the web and using their credit cards to make online purchases. While this has been the popular conception, e-commerce continues to transform. The traditional model will continue to drive strong e-commerce sales for the retail sector, but other technologies and business models will also be important, […]

YouTube: Alice’s Rabbithole or Hypertext to Hell?

Edited remarks from the conference on YouTube: Ten Years After November 20, 2015 Hannam University Linton School of Global Business I’m happy to be a part of this commemoration of YouTube’s tenth year anniversary and thank Dr. Youngshin Cho for being our keynote speaker and enlightening us with his very informative talk.[1] Hopefully, you are […]

Hootsuite and the Social Media Curriculum

I’ve been training people in Hootsuite for the last three years. The desktop and mobile dashboard system was designed to integrate and manage social media applications like Facebook, Google+, LinkedIn and Twitter. Some others you might recognize are Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. While it has some competition, it is still the best social […]

YouTube’s Tenth Year Anniversary

Well, YouTube is 10 years old. Or at least it’s been a decade since the first video was uploaded. On April 23rd, 2005, YouTube co-founder Jawed Karim uploaded an 18-second clip titled, “Me at the Zoo.” Here it is: By April 2015, YouTube had over 1 billion users. It was also uploading collectively over 300 […]

Emerging Areas of Digital Media Expertise, Part 1

A couple of years ago I was working with a group of Digital Media MBA students doing an independent study course and it helped me conceptualize some changes going on in the industry and related employment changes. In extensive discussions about their goals and their perspective on the dynamic high-tech sector in Austin, I began […]

Thirty-Five Activities Media Degrees Should Anticipate in Digital Work Environments

I have been working on some projects looking at curriculum that combine media and business. Below is a list of activities that are prevalent in work environments organized around digital technologies. 1) Managing creative work and digital innovation 2) Assessing digital threats and opportunities 3) Understanding global media and cultural trends 4) Marketing content and […]

Determining Competitive Advantages for Digital Firms, Part 2

In a previous post on competitive advantages, I discussed some structural characteristics for digital media firms. Using the framework laid out in Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies as a point of departure, I was able to extend their analysis of traditional media companies to the more dynamic realm […]

« go backkeep looking »
  • Referencing this Material

    Copyrights apply to all materials on this blog but fair use conditions allow limited use of ideas and quotations. Please cite the permalinks of the articles/posts.
    Citing a post in APA style would look like:
    Pennings, A. (2015, April 17). Diffusion and the Five Characteristics of Innovation Adoption. Retrieved from https://apennings.com/characteristics-of-digital-media/diffusion-and-the-five-characteristics-of-innovation-adoption/
    MLA style citation would look like: "Diffusion and the Five Characteristics of Innovation Adoption." Anthony J. Pennings, PhD. Web. 18 June 2015. The date would be the day you accessed the information. View the Writing Criteria link at the top of this page to link to an online APA reference manual.

  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

    Follow apennings on Twitter

  • About me

  • Writings by Category

  • Flag Counter
  • Pages

  • Calendar

    March 2024
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    25262728293031
  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.