Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Oliver Stone’s Platoon: Jesus Christ Superstar vs. the Marlboro Man

In Oliver Stone’s award-winning film, Platoon (1986), Charlie Sheen plays Chris Taylor, a “coming of age” infantry soldier trying to reconcile his identity between the influences of two sergeants in his US Army platoon. I refer to these two men and the contrasting themes they represent as “Jesus Christ Superstar” vs. “the Marlboro Man.”

Memes, Propaganda, and Virality

Discussion of the power of memes and their ability to be diffused virally. Memes are designed to crystallize or fix sets of meanings that Neil Postman argued causes us react quickly and emotionally. They draw on bits of culture, such as slogans, cartoon images, and brand items that are small and easily remembered. They are packaged semiotically with images and text juxtaposed in ways that invite us to construct more complex associations.

Letteracy and Logos

“Letteracy” suggests a larger conversation about global visual culture and why people are increasingly more interested in the impact of typography in our media world.

YouTube Meaning-Creating (and Money-Making) Practices

Note: This is required reading for my Visual Rhetoric and IT class. Youtube has emerged as the primary global televisual medium, attracting about 1.3 billion viewers from countries around the world with over 5 billion videos watched every day. People suck up some 3.25 billion hours of YouTube videos each month and over ten thousand […]

Lasswell and Hall – Power and Meaning in Media

Harold Dwight Lasswell was one of the founding influences on the formation of the study of communication, media studies, and sociology. Stuart Hall was a Rhodes Scholar from Jamaica who helped pioneer an area of research at Birmingham Open University coined “British Cultural Studies.” Both contributed significantly to media studies during their tenures, and some […]

Spreadsheets and the Rhetoric of Ratios

In this post, I examine the figuring of ratios as a conceptual technique for constructing systems of understanding in the modern political economy. The ratio is an important mathematical device for reality construction in a wide range of activities, but their role in financial and management environments are especially notable. These type of ratios are […]

The Cyberpunk Genre as Social and Technological Analysis

While the 4 C’s are useful for genre analysis, they can also be helpful categories for socio-technical analysis. The typologies provide classification systems according to structural features that assist distinctions and interpretations. These have been used to examine the iconography of cyberpunk media, such as character types in graphic novels or set designs in films, to determine its adherance to the genre. But they can also help analyze the socio-technical aspects of manufactured products and processes. These include digitally-based services such as search engines or AI. The 4Cs provide convenient analytical categories for examining modern societies by providing conceptual tools on Computers/Cyberspace, Corporations, Criminality, and Corporeality.

Russian Interference, Viral Sharing, and Friends Lying to Friends on Social Media in the 2016 Elections

As discussed previously, social media is now a central part of modern democracies and their election processes. This was touted in the Obama presidential election in 2008 but became even more evident in the 2016 U.S. election, notably for unexpected 304-232 electoral college victory by Donald Trump. The real estate magnate and reality show TV […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.