Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Diffusion and the Five Characteristics of Innovation Adoption

Rogers was concerned that for individuals to adopt an innovation, they must make a conscious decision that overcomes their uncertainty about the product or process. He wrote that the innovation was not in itself enough to convert people. They may need to be convinced through a communication process that provides some evidence of future value, that ensures them that the innovation fits their value system, and that it does so without severely disrupting their established habits and practices.

World Statistics Day

“On this first World Statistics Day I encourage the international community to work with the United Nations to enable all countries to meet their statistical needs.” – BAN KI-MOON Secretary-General of the United Nations Message on World Statistics Day, 20-10-20 Our book Computerization and Development in Southeast Asia, while not specifically about statistics, pointed to […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.