Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

Apple’s GUI and the Creation of the Microsoft’s Excel Spreadsheet Application

Microsoft’s famous spreadsheet application, Excel, was originally designed for Apple’s Macintosh personal computer. This post explores the beginning years of the personal computer and its transition to its more modern interface pioneered by Apple and its Macintosh computer. This transition opened the way for new software innovations, particularly the development of the Excel spreadsheet application […]

Digital Spreadsheets – Techno-Epistemological Power over People and Resources

In previous posts, I wrote that digital spreadsheets had emerged as a constitutive technology that can shape perceptions, organize resources, and empower control over the lived experiences of people and the dynamics of social organizations. In this post, I look at how communicative, command, and cultural dynamics provide an important context for the use of […]

Not Like 1984: GUI and the Apple Mac

In January of 1984, during the Super Bowl, America’s most popular sporting event, Apple announced the release of the Macintosh computer. It was with a commercial that was shown only once, causing a stir, and gaining millions of dollars in free publicity afterward. The TV ad was produced by Ridley Scott whose credits at the […]

A First Pre-VisiCalc Attempt at Electronic Spreadsheets

Computerized spreadsheets were conceived in the early 1960s when Richard Mattessich at the University of California at Berkeley conceptualized the electronic simulation of business accounting techniques in his Simulation of the Firm through a Budget Computer Program (1964). Mattessich envisaged the use of “accounting matrices” to provide a rectangular array of bookkeeping figures that would […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.