Banner Years – The Resurgence of Online Display Ads
Although second to keyword advertising, display ads continue to be a significant revenue source for web publishers.[1] While search-based keyword advertising continues its astonishing ascendancy, “banner ads” continue to be a workhorse for many marketing efforts. Revenues continue to rise, and the addition of Facebook as a potent new advertising vehicle has added a new […]
Working Big Data – Hadoop and the Transformation of Data Processing
One day Google downloaded the Internet, and wanted to play with it. Well, that is my version of an admittedly mythologized origin story for what is now commonly called “Big Data.” Early on, Google developed a number of new applications to manage a wide range of online services such as advertising, free email, blog publishing, […]
Google, You Can Drive My Car
Sure, the driverless car sounds like a fanciful scenario, but there are technological and personal signals that suggest such a change might be coming.
Advertising, E-Commerce and the Power of Search
At the core of global e-commerce’s extraordinary potential is the power of search engines and the new advertising strategies they enable. Search engine based advertising has continued to increase rapidly and drive e-commerce with it. The Interactive Advertising Bureau (IAB) reported that Internet advertising revenues in the U.S. totalled nearly $6.5 billion during the third […]
Google: Monetizing the Automatrix
Google recently announced its work on a driverless car to mixed reviews. While a technical success, with only one mishap in 140,000 miles of testing, many felt that Google was losing its focus. I think this latter view underestimates the Google strategy – to monetize the road. As we move towards the “Automatrix,” the newly […]
Referencing this Material
About Me
Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.
You can reach me at:
apennings70@gmail.com
anthony.pennings@sunykorea.ac.kr
About me
Writings by Category
- artificial intelligence
- automatrix
- books and films
- characteristics of digital media
- creative cities
- creative industries
- crisis communications
- cultural Industries
- data analytics and meaning
- democratic political economies
- digital coordination
- digital destruction
- digital geography
- digital media economics
- digital media management
- digital monetarism
- digital spreadsheets
- disruption
- dystopian economies
- educational innovations
- electric money
- enabling frameworks
- enterprise systems
- financial news
- financial technology
- food policy and security
- futurists
- geopolitical risk
- global communications
- global e-commerce
- health IT
- how IT came to rule the world
- intellectual property
- journalism
- meaning makers
- meaningful play
- media strategies
- mobile technologies
- multimedia
- political economies in sf
- political economy of media
- science and technology studies
- smart new deal
- social media
- space systems
- strategic communications
- sustainable development
- technologies of meaning
- technology management
- telecom policy and net neutrality
- telegraphic political economy
- telelearn/telework
- the cold war
- the smith effect
- uncategorized
- visual literacy and rhetoric
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