Anthony J. Pennings, PhD

WRITINGS ON DIGITAL ECONOMICS, ENERGY STRATEGIES, AND GLOBAL COMMUNICATIONS

China bids Baidu to Google

While the big search engine news is the row between Google and Microsoft’s Bing, China’s Baidu continues to become a search behemoth with financial successes exceeding expectations and a dominating market share in Chinese language search. Sanctioned by the People’s Republic of China, Baidu’s name comes from a poem written during the Song Dynasty over […]

Advertising, E-Commerce and the Power of Search

At the core of global e-commerce’s extraordinary potential is the power of search engines and the new advertising strategies they enable. Search engine based advertising has continued to increase rapidly and drive e-commerce with it. The Interactive Advertising Bureau (IAB) reported that Internet advertising revenues in the U.S. totalled nearly $6.5 billion during the third […]

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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    The opinions expressed here do not necessarily reflect the views of my employers, past or present.