Anthony J. Pennings, PhD

WRITINGS ON DIGITAL STRATEGIES, ICT ECONOMICS, AND GLOBAL COMMUNICATIONS

The Meaning Makers: Google

Television’s global advertising revenues of $151 billion are expected to grow significantly. That figure represents a major growth potential for Google. As TV becomes part of the link economy, every click represents an intention, an interest, a bit of meaning that is stored in Google’s huge data bases.

The Move to “Smart TV”

OK, so the term “Smart TV” is an oxymoron. Still, something is afoot here with Google, and to a lesser extent Apple (not to be underestimated) getting into the mix for the creation of a post-network television environment. I’m teaching a New Technologies in Advertising and Public Relations course this summer at NYU and we got a gift on the first day of class when Google announced a cooperative agreement with Sony Television, Intel, and Logitech to produce a new viewing (and advertising) experience called Google TV.

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  • About Me

    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

    You can reach me at:

    apennings70@gmail.com
    anthony.pennings@sunykorea.ac.kr

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  • Disclaimer

    The opinions expressed here do not necessarily reflect the views of my employers, past or present.