Anthony J. Pennings, PhD


The Move to “Smart TV”

Posted on | June 16, 2010 | No Comments

You TubeOK, so you think the term “Smart TV” is an oxymoron. Still, something is afoot here with Google, and to a lesser extent Apple (not to be underestimated) getting into the mix for the creation of a post-network television environment. I’m teaching a New Technologies in Advertising and Public Relations course this summer at NYU and we got a gift on the first day of class when Google announced a cooperative agreement with Sony Television, Intel, and Logitech to produce a new viewing (and advertising) experience called Google TV.

This video from provides an explanation and some visuals of the user experience. (Click on the expanding arrows for a full screen view)

Consumer acceptance is crucial, but so is advertising support.

Google has risen to be the top-selling advertising firm in the world with over $20 billion in 2009 revenues. This beats the US $14 billion behemoths Omicom and WPP as well as other top advertising holding companies Interpublic, and Publicis, both with around $5 billion in 2008 revenues.

Can we add another $50 billion to Google’s revenues with the move to Smart TV?

Stay tuned to this channel for more on Google TV as I’m writing a paper on the topic for a conference in Hawaii in two weeks.

Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global political economy.


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    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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