Anthony J. Pennings, PhD


Meanings that Mean Something

Posted on | June 2, 2010 | No Comments

I’m back from a month off to finish up the semester and even harder, prepare for the summer.

I wanted to start off again by drawing attention to an interesting book, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, by Steve Diller, Nathan Shedroff, and Darrel Rhea

One of the things they did was to try to identify commonalities in the types of meaning people value by interviewing people from different cultures and countries. I’ll refer you to their website but have a look through their preliminary list as well.

(in alphabetical order)

1. Accomplishment
2. Beauty
3. Community
4. Creation
5. Duty
6. Enlightenment
7. Freedom
8. Harmony
9. Justice
10. Oneness
11. Redemption
12. Security
13. Truth
14. Validation
15. Wonder

This is a great list to help think about cultural and experience industries.



AnthonybwAnthony J. Pennings, PhD is the Professor of Global Media at Hannam University in South Korea. Previously, he taught at St. Edwards University in Austin, Texas and was on the faculty of New York University from 2002-2012. He also taught at Victoria University in Wellington, New Zealand and was a Fellow at the East-West Center in Hawaii in the 1990s.


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    Professor at State University of New York (SUNY) Korea since 2016. Moved to Austin, Texas in August 2012 to join the Digital Media Management program at St. Edwards University. Spent the previous decade on the faculty at New York University teaching and researching information systems, digital economics, and strategic communications.

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