How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet
Posted on | November 2, 2010 | No Comments
The Internet was born out of two American paranoias: fear of Communist aggression and the fear of losing the US lead in computer technology to the Japanese. These fears intersected during Ronald Reagan’s administration in the early 1980s as the Cold War made a resurgence and US trade deficits reached unprecedented levels. These two parallel events, propelled by deep nationalistic fears and economic concerns, worked to create the Internet. These connections should not sound so strange, as the USSR’s Sputnik satellite launch in 1957 sparked the Space Race and accelerated the development of microprocessors.
The announcement of the Strategic Defense Initiative (SDI), or “Star Wars” as it became popularly known, mobilized necessary resources that funded a major step in the emergence of the Internet and its World Wide Web. In the early 1980s, President Ronald Reagan, a self-professed “big picture guy,” addressed the country on national television, introducing SDI as a plan to protect the US and its Allies from attack by long-range nuclear missiles. The plan was to move away from the “mutually assured destruction” (MAD) policy and towards a “defensive shield” that would stop any incoming offensive attack with some combination of space-based lasers, killer satellites, and guided missiles.
Despite the wrong spelling of the President’s name, the video below captured the SDI announcement on March 23, 1983.
This new defense system would be highly complex and beyond the capabilities of human monitoring and coordination. It would need a computerized and automated type of “artificial intelligence” (AI) to patrol the ground and skies and react accordingly to any perceived threat. The Star Wars research agenda would soon reach into many parts of the US government and the academic research community to lead the development of AI and, in the process, significantly boost the development of the Internet.
Although ARPA had been funding computer research since the late 1950s, the Strategic Defense Initiative gave it a major new monetary stimulus and focus. ARPA developed the data communications technology known as packet-switching during the late 1960s, which marks the beginning of the Internet. A few years later, ARPA began experimenting with “internetworking” on several computer networks. In particular, Vint Cerf and Bob Kahn wanted to connect a computer host at the University of Hawaii to computers at Stanford and BBN in Boston. They came up with the revolutionary internetworking technology and TCP/IP protocols that connected the ARPAnet with other networks. In 1981, the renamed DARPA (Defense) mandated the use of TCP/IP throughout the military’s ARPANET, establishing the protocols as future standards.
However, it was ARPA’s Strategic Computing Initiative (SCI, not SDI) in 1983, a $600 million project to capitalize on AI’s history that was crucial in moving the Internet towards its globally ubiquitous state. Although initially motivated by the Japanese advances in computer technology, it benefited later from the Star Wars research agenda. With TCP/IP as its foundational integrative technology, a network utilizing both ARPANET and MILNET started to form. Money moved into computer centers, and incentives helped facilitate the transition. SCP set out to “fulfill the promise of military artificial intelligence in autonomous weapons and battle management systems, putting cyborg theory into practice.”[1] No wonder James Cameron’s Terminator (1984), which featured the rise of a networked AI called Skynet, became such a hit the next year.After his televised announcement, Reagan signed two National Security Council (NSC) directives (NSDD-85) and (NSSD 6-83) ordering a long-term research-and-development plan and a national security study directive asking the Department of Defense to develop a program to shape the ultimate plan to eliminate the threat of nuclear weapons. These directives set in motion several initiatives that began addressing the issues and problems that would be faced in such an endeavor. One of the most prominent was produced by the Defense Technologies Study Team, chaired by former NASA director Dr. James C. Fletcher. They produced a seven-volume study suggesting the scientific possibility of such a system and laying out a five-year plan for its R&D.[2]
While much of the money was going to sensors, satellites, and laser technology, The New York Times discovered that much criticism within the military-industrial complex was being leveled at the state of computer software needed for such an endeavor. Problems with the space shuttle’s computers at the time had shown difficulties in creating operational software for managing complex machinery, and the Star Wars vision required software coordination and precision, which was much more difficult. The prospects for a global space-based defense shield seemed daunting, to say the least.
While even the Fetcher Report had indicated that the software problems would be a difficult challenge, a new review started in late 1985 challenged the whole capability of the military and its contractors to produce such a complex array of integrated hardware and code. Many projects were forced to abandon their original expectations for a tightly controlled system of defense nodes. They began to move instead towards a more autonomous set of connected computer capabilities. While the military continued to be involved, the National Science Foundation (NSF) sought to become part of the solution by creating a network to connect supercomputers nationwide to conduct research for the SDI complex.
Although Reagan’s SDI was pure simulacra at the time and continues to be a defense strategy in theory and not in practice, it was a vision with consequences. This boost for a new national defense system created the foundation for the NSFNET, itself the foundation for the Internet. This funding provided a crucial catalyst in the continued standardization of Internet protocols and routing equipment as the NSF was determined to use the TCP/IP protocols.
The NSFNET was a crucial step in the transition of the Internet from an obscure military network to a network of academic and research facilities and eventually into a system of widespread social communication and e-commerce.
In my next post, I will take a closer look at the Japanese AI threat and the role of Al Gore in shaping the Internet, including his role in writing the High Performance Computing and Communications Act in 1991 that was signed by President Bush.
Summary
The article discusses the origins of the Internet, arguing that it stemmed from two American paranoias: fear of communist aggression and fear of losing technological superiority to Japan. It connects the development of the Internet to Ronald Reagan’s Strategic Defense Initiative (SDI), or “Star Wars,” highlighting how the need for a complex, automated defense system spurred research in artificial intelligence and computer networking. The article details how ARPA’s existing research, combined with the influx of funding from the SDI, led to the development of packet-switching, TCP/IP protocols, and eventually the NSFNET, which paved the way for the modern Internet. It also mentions the influence of the Japanese AI threat and Al Gore’s role in shaping the Internet, which will be discussed in a later post.
Citation APA (7th Edition)
Pennings, A.J. (2010, Nov 20). How “STAR WARS” and the Japanese Artificial Intelligence (AI) Threat Led to the Internet. apennings.com https://apennings.com/how-it-came-to-rule-the-world/star-wars-creates-the-internet/
Notes
[1] Quote on the military putting cyborg theory into practice from The Closed World: Computers and the Politics of Discourse in Cold War America by Paul N. Edwards, page 275.
[2] I am indebted to Pulitzer Prize winner (Fire in the Lake) Frances FitzGerald’s Way Out There In the Blue: Reagan, Star Wars and the End of the Cold War for more detailed information on SDI. The national security directives signed after the immediate post-SDI speech outlined a strategy of research-and-development from p. 243.
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Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media, information systems management, and global communications.
Tags: mutually assured destruction (MAD) > Space Race > Star Wars > Strategic Defense Initiative (SDI)
Why I’m a Tsaiko: Sports and Social Media
Posted on | October 30, 2010 | No Comments
I don’t have a lot of time for sports these days but I do stay true to my alma mater, the University of Hawaii (UH) despite the fact I live in New York City. Forget professional sports. I may catch a Jets or Giants game now and then while I’m working on my computer. Yankees? Sorry you got to get into the World Series to get my attention. Knicks? Sad, but you lost me a long time ago. I will, however, stay up to 3:30am on a Sunday morning to stream a Hawaii Warriors football game.
Part of why other sports have faded from my attention (aside from my 6 year old daughter) is the access to the games and the information about the team I really care about. I remember after I graduated from UH in the early 1990s and was living in New Zealand. I used to have to go the public library in Wellington and read the scores off a two-week old USA Today. Now, if I don’t see the game on HDTV, I can stream it on my computer from ESPN3 (a benefit of going with FIOS TV) or pay $12 to stream it via Time-Warner’s Oceanic operation in Hawaii. The Internet also allows me to hear the games on 1420ESPN.com with the added benefit of having announcers that are much more knowledgeable than your average sportscasters. In addition to the actual games, a variety of social media has made following the team much easier and also created a sense of community. For example, another blog, uhfanblog.com aggregates information and links from a number of sites, including Youtube videos of the Honolulu evening news. Thus my reference to being a “Tsaiko”, a loose group of UH football fans who congregate electronically on the Honolulu Star-Advertiser‘s Warrior Beat blog run by sports reporter Stephan Tsai.
First, a little about the name “Tsaiko”. Obviously it is drawn from Stephan’s name and his leadership and popularity is largely what makes the blog so popular. It sounds like “psycho”, a often used term for someone who is a bit crazy. The name “fan” comes from “fanatic” so this is a good and expected trait for any sports follower. The name picks up some local flavor becomes the word “saiko” in Japanese means great or outstanding. Those familiar with Hawaii know that the Japanese influence through its immigrants and visitors have a strong cultural influence on the islands and, as you might expect Stephan Tsai is Japanese-American.
Besides writing his daily features for the newspapers sports pages, Tsai also posts inside information and up-to-date information on the blog. Participation from the readers is encouraged and comments range from an average 200-300 a day to almost a 1000 on gamedays. Comments come from the “Tsaikos” but no one has to sign up and posts are anonymous although an email is required. Posts range from encouragements like “Go Warriors” to in-depth personal analyses of game strategy and the economics of college sports. The latter made more interesting by the precarious state of the venerable Western Athletics Conference (WAC) that UH currently resides in.
In social media terms, this is a classic case of “user-generated content” but it also suggests some insights into the role of journalists. The readers/participants provide a wide range of content from heated personal opinion to updates on NCAA statistics (Hawaii tends to be one of the top passing teams in the country) to links to articles coming out in other online newspapers and blogsites. The blogs provide unique perspectives outside of the official conversations between journalists, coaches, ADs, and public relations staff, suggesting new leads and angles on stories.
Following my alma mater’s sports teams, particularly football, provides a close examination of how social media is being used to garner user content and engagement. It also provides insights into how these technologies are changing the field of journalism by stressing the role of community manager and moderator. Perhaps even more consequential, the money involved in college sports forefronts the impact of television, the importance of high definition, and the increasing relevancy of streaming games over the Internet. Besides, it’s a lot of fun.
-NYUH
Gathering for iAMDA’s Mobile Art Conference, NYC
Posted on | October 27, 2010 | No Comments
“Is that a studio in your pocket, or are you just happy to see me?”
That was the motto/theme of the concluding event of the iAMDA MobileCon 2010 NYMobile Art Conference in New York City that ended in a Soho gallery with wall displays and an interactive exhibition featuring artistic work done on Androids, iPads, iPhones and other mobile devices.
Dozens of artists from all over the world had been collaborating and sharing their creations on Facebook, Flickr and other social media in anticipation of the event organized by David Scott Leibowitz and others. This group, that included fine artists, illustrators, and photographers, came together on the weekend ending October 24th, 2010 to explore, share and celebrate the creative capabilities of these new devices.
I was struck by David’s explanation of how important social media was to the organization and success of the conference. Flickr and other photo-sharing sites like Fotki provide a unique environment for creating interaction and building a community. They provide the “long tail” storage and distribution system that makes storing and sharing unique photos economical. Captioning and photo annotation engage other visitors when participants add metatags and comments to each other’s content. Flickr benefits from the user created content and the new visitors and potential subscribers it brings in.
As Amy Shuen explains, Flickr creates user value by opening up content for large numbers of users, by building contexts for user interaction, and through creating better search options through user-generated meta information such as tag clouds and notes. In her Web 2.0: A Strategy Guide, she explains how users gather around common interests that amplify group social network effects and how users bring other users, creating what is known as the viral effect. The conference drew on this collective user value to create a community of shared interest with enough momentum to gather together at New York University for their conference.
Artists do what they always do, they take the newest materials and techniques and stretch the limits of representation and meaning. In the end, while I enjoyed the art that had been transferred from individual devices to the exhibit’s walls and projected displays, I also marveled at the creation of a global community of artists exploring the realms of these new mobile devices with the creative and collaborative technologies of social media.
Anthony J. Pennings, PhD has been on the NYU faculty since 2001 teaching digital media and the political economy of international communications.
Tags: David Scott Leibowitz > iAMDA > long tail > Mobile Art Conference > Sketchbook Mobile
East-West Center Scholarships
Posted on | October 23, 2010 | No Comments
These scholarships are available for NYU students. The deadline is Nov 1.
The top one, EAST-WEST CENTER GRADUATE DEGREE FELLOWSHIP (GDF) is particularly good as it provides a full scholarship including housing and living allowance. I was lucky to get one for my MA and two years for my PhD (four years maximum) so I would be happy to answer any questions.
One of our DCOM students, Shawn Hall, received an ASIA-PACIFIC LEADERSHIP PROGRAM (APLP) scholarship. Shawn recently finished his MBA from NYU Polytechnic.
Barack Obama’s mother and step-father from Indonesia met as degree fellows at the EWC and his sister Maya Soetoro-Ng, who got her PhD from NYU, works there now. It will also host the APEC meeting in 2011.
World Statistics Day
Posted on | October 20, 2010 | No Comments
“On this first World Statistics Day I encourage the international community to work with the United Nations to enable all countries to meet their statistical needs.”
– BAN KI-MOON
Secretary-General of the United Nations
Message on World Statistics Day, 20-10-20
Our book Computerization and Development in Southeast Asia, while not specifically about statistics, pointed to the extensive use of this technology for statistical use. Research into the first uses of computers in “developing” countries showed that they were used primarily in census and other population-oriented statistics. Thailand’s very first computers for example, were both second generation IBM 1401s (Second generation signifies the replacement of vacuum tubes with transistors), installed for the International Census Society Programme and the National Statistical Office in 1963. It followed up this project with a nationwide information system called the Population Registration and Information System Improvement Project to emend the registration of vital statistics and modernise the postal delivery system. Another project was intent on developing a personal identification system with identity numbers indicating a range of information from birth dates to fingerprints and occupation.
Recently I have been exploring the history of statistics and its role in the early development of information technologies with my work on the The Smith Effect II: From Political Arithmetik to “State-istics” to IT
Tags: Anthony Pennings > BAN KI-MOON > Computerization and Development in Asia > IBM 1401 > Secretary-General of the United Nations > state-istics > Syed Rahim > World Statistics Day
Factors Establishing the Feasibility of Global E-Commerce
Posted on | October 19, 2010 | No Comments
The advent of global e-commerce emerged out of a unique combination of economic, political, and technological circumstances during the 1990s. The following is a partial list of influential events that led to its development.
- The fall of the Berlin Wall and the Communist USSR bloc meant the world was no longer significantly divided by Cold War antagonisms and a pan-capitalist condition of free flows of information and money began to spread globally.
- The first Gulf War demonstrated a new found optimism in the US capability to conduct conventional warfare and police “rogue nations” with “smart bombs” and spy satellites, regenerating America’s belief in high technology and the power of the microprocessor.
- Digital monetarism’s global techno-financial regime, led ideologically by the “Washington Consensus”, continued to discipline countries around the world into modernizing their telecommunications and deregulating their political economies to the global flows of capital and news.
- The Internet had emerged by first connecting universities and research centers and then opening up to commercial activities with a series of new “killer apps”: email, FTP (File Transfer Protocol) and Gopher.
- Tim Berners Lee at Europe’s largest nuclear research center proposed a communication system with hypertext features to facilitate communication among scientists that he called with World Wide Web. This became the technical foundation for the “click” dynamics of the Internet.
- The multimedia browser was invented by a group of university students that allowed users from a wide spectrum of society to “surf” the World Wide Web. They would go on to form Netscape whose Initial Public Offering (IPO) would start a major investment boom in tech companies while the browser would provide the basic platform to conduct e-commerce.
- The FCC had made distinctions between voice and data during the 1980s that allowed users to log long periods of Internet surfing without paying exorbitant phone bills, although it meant using the relatively slow 28.8 kbps and 56kbps modems of the time.
- A new proactive Democratic government in the US pushed forward new domestic telecommunications legislation in 1996 that spurred widespread interest in the sector while its global activism helped solidify support for a the “global information infrastructure” (GII).
- The World Trade Organization (WTO) was formed in 1995 and resulted in two quick agreements that liberalized telecommunications and sales of information technologies as 60 nation-states agreed to open up their markets.
- Capital markets became enthused about the “tech stocks” and poured money into the notorious “dot-com” and other companies involved in the “new economy” of Internet-based electronic commerce including telecommunications. Financial destabilization increased investment rush to the US as financial shocks in the world financial system resulted in money from Asia and other distressed economies finding “safe haven” in the American stock markets.
- IT and particularly the Internet became a “media event” in itself as television, magazines, newspapers, websites, and particularly the new business channels such as Bloomberg, CNBC, and CNNfn constantly reported on the potential of the “new economy”.
- Search engines made the information on the web much more accessible and began to offer more sophisticated, yet easy to use methods for advertising.
- Software concerns over the new millennium sparked major interest and purchases of new computer systems in order to avoid computer system failure on January 1st, 2000. As businesses gave up their legacy systems they looked to integrate new systems that did more than provide “back-office” capabilities. IT was seen to be able to interface more directly with sales and customer services.
Of course, this list is incomplete, but it’s a start at examining one of the most important trends in human commerce and the future of the web.
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Anthony J. Pennings, PhD is the Professor of Global Media at Hannam University in South Korea. Previously, he taught at St. Edwards University in Austin, Texas and was on the faculty of New York University from 2002-2012. He also taught at Victoria University in Wellington, New Zealand and was a Fellow at the East-West Center in Hawaii in the 1990s.
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Tags: digital monetarism > global information infrastructure (GII) > Gulf War > killer apps > pan-capitalist condition > Washington Consensus
Google: Monetizing the Automatrix
Posted on | October 18, 2010 | No Comments
Google recently announced its work on a driverless car to mixed reviews. While a technical success, with only one mishap in 140,000 miles of testing, many felt that Google was losing its focus. I think this latter view underestimates the Google strategy – to monetize the road.
As we move towards the “Automatrix,” the newly forming digital environment for transportation, Google looks to situate its search/advertising business at its center.
Let’s face it; the car is almost synonymous with shopping and consumerism. Whether going to the mall to buy some new shoes, picking up groceries, or going out to look for a new washing machine – the car transports both our bodies and our booty. Nothing in the fridge? Drive out to nearest Applebee, Dennys, or Olive Garden for some nachos and diet coke. Got kids? Try the drive-in for a Happy Meal or some Chuck E. Cheese’s pizza after a day at the water park. You get the point: have car, will spend. It’s American.
Google, who wants to organize the world’s information, clearly sees your car as a major generator of that data and the car occupants as major traffic generators – the good kind of traffic – on the web, not the road. They want the passenger to focus on the navigation, not the road. They want to provide destinations, stops, places to rest and refresh. The car will provide the movement while “the fingers do the walking,” to draw on a famous Yellow Pages ad. While AC Nielsen, famous for its ratings business, has championed the three screen advertising measurement (TV, PC, mobile phone), you could say is Google is going for a four-screen strategy: PC, mobile, TV, and now the dashboard. Talk about a captured audience! It has the potential to pay off big, adding billions more to Google’s bottom line by tying passengers to the web.
Can driving through downtown Newark, sitting at a light, or leaving a movie theater parking lot, really compete with the latest user-generated video on YouTube? As you drive to the airport, wouldn’t you rather be making dinner reservations or checking out entertainments at your flight destination? No, Route 66 is going to be route66.com because, well, Pops Restaurant bought the ad word and you would rather be enjoying a coke and burger anyway.
Actually, I’m all for computers driving my car, as long as they are doing it for other drivers as well. Yes, I enjoy the occasional thrill of driving and probably more, the relaxing feel from the directed focus of the activity. However, I prefer looking out the window, listening to music, and even reading a book. GPS has already rescued me from the travel maps as I now need reading glasses to see them anyway. Besides, the road is dangerous. It’s really scary passing that zigzagging car because the driver is zoning out in a conversation with his ex-wife or some teenager is texting the girl he has a crush on.
Sure, I have mixed feelings about sliding into the Automatrix. Taking over the steering wheel seems like a bit of a stretch, even for Moore’s Law modern day microprocessors. It will require a whole new framework for car safety testing. However, it has been over 40 years since they guided the Apollo spacecraft to Moon, so it makes sense to replace the current system of haphazard meat grinders we currently use.
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Tags: driverless car > Google > monetization strategy > three screen strategy
How IT Came to Rule the World-The Information Standard and Other Sovereignties
Posted on | October 3, 2010 | No Comments
President Nixon’s decision to close the gold window in 1971 signaled a dramatic shift in the US international financial policy and the future of the world political economy. The move largely meant the end of the containment of international finance set up at the end of World War II. No longer was the US constrained by the financial rules it set up during the United Nations Monetary and Financial Conference at Bretton Woods, New Hampshire. Known more commonly as the Bretton Woods conference, leaders from the major Allied countries tied the US dollar to gold and major currencies around the world to the dollar. With the end of this de facto gold standard, a new type of global power emerged based on news flows, financial information, and computer and communications technologies.[1]
Empowered by new developments in computer services and data communications, currency markets turned electronic in the wake of Nixon’s decision. Banks throughout the world started to trade the US dollar, the British pound, the German mark, the French franc, the Russian ruble, the Italian lira, the Japanese yen, the Korean won, the Brazilian real and others. Traders bought and sold currencies, betting on the direction of price movements that had been previously pegged under the Bretton Woods rules. Through new electronic conduits and financial news services, they monitored economic information, military movements, political crises, and weather forecasts, all for the purpose of making instantaneous decisions about the viability of country’s money and other financial instruments.
This decision-making capability propelled financial traders, who Tom Wolfe called “the Masters of the Universe” in his (1987) Bonfire of the Vanities, into a major power. Through the vast funds that they accumulated in their portfolios they effectively began to discipline countries around the world through the force of their trading decisions. With the end of the gold standard’s discipline, a new power emerged based on the utility of global communications and information technologies, what Walter Wriston, the notorious and visionary Citibank CEO, called the “information standard” in his controversial book, The Twilight of Sovereignty.[2]
This global information standard became a sovereign power in itself. Nation-states and organizations were caught up in the opportunities and consequences of the new financial trading system that began to structure modern life along the dictates of a new techno-economic imperative. When Reuters offered international price information over data communication lines, it initiated the beginning of a global pan-optic market system that read and interpreted the world according to the regiment of electronic finance. This system expanded rapidly, globally, and comprehensively. It reached into the policies and practices of nearly every nation and organization, both private and public. Reuters caught a break when the Arab-Israeli War broke out in October of 1973, sending the newly freed currency markets into a frenzy and panicked dealers to their computer monitors. Reuter’s “Money Monitor Rates” became the news agency’s major source of revenue and a pioneer of the electronic marketplace.
While the mechanics of the information standard was based on its capability to develop virtual markets using the Reuters electronic news and trading system, the “energy” of the system was provided by the infusion of debt taken on by countries around the world. Ironically, it was the oil crises that created the surpluses of dollars that were lent to nation-states around the world. Addiction to oil drove the growth of the “eurodollars” – US monies outside its geographical boundaries that lead to that debt. Banks pressured countries around the world to take loans for a variety of projects. Growing national debt during the 1970s led to the so-called “Third World Debt Crisis” that blew up in the early 1980s, and gave financial traders substantial leverage within this global system of discipline.
The information standard began disciplining the world political economy and its nation-states into adopting an agenda that included: 1) privatizing government assets and agencies while capitalizing domestic industries on newly electronic stock markets; 2) deregulating domestic industries and taking down barriers to flows of capital and investment; 3) reducing government expenditures and increasing taxes to pay off debt; and; 4) disciplining labor forces into lower cost workers or innovating entrepreneurs. This new global political economy combined a new “free enterprise” fundamentalism led by Margaret Thatcher and Ronald Reagan, with a system of unprecedented capital mobility.
Empowered by the calculative and organizing powers of the spreadsheet, global finance targeted debt-ridden governments and began a process of “privatizing” public assets such as airlines, broadcasting, electricity, transportation, oil fields and telecommunications by valuing assets, creating state-owned enterprises (SOEs) and then finally selling them off as corporate entities to global institutional investors such as pension and sovereign funds. Most significantly, government-owned telecommunications systems were sold off and listed on domestic and international share markets in a process called “privatizing.” These former PTTs (Post, Telephone and Telegraph) eventually incorporated Internet Protocols (IP) and began opening up to the World Wide Web and its flows of capital, news, global e-commerce and social media.
Public and private institutions began to succumb to the new logic of digital finance and a system of hyper-real representational strategies. Both types of organizations fell under the discipline of the financial markets with the former particularly susceptible to bond and currency traders, while the latter continued under constant surveillance by the stock markets and lenders. Central to this emerging regime of “digital monetarism” was the knowledge disciplines of accounting and finance, that congealed their techniques into a new tool, the electronic spreadsheet. The original “killer app” of the personal computer revolution, this versatile program allowed the widespread calculation of financial formulas and “what-if” scenarios allowing the plotting of a wide variety of corporate acquisitions, initial public offerings (IPOs), leveraged buyouts (LBOs), and mergers.
The use of the electronic spreadsheet exploded after IBM introduced its own “Personal Computer” in August of 1981. Soon after, Lotus 1-2-3 became available for the “PC” and all the “IBM-compatible” clones such as Compaq and Dell. Lotus 1-2-3 was named for its spreadsheet, graphing, and database capabilities that combined to produce an extraordinary new facility to both conceptually and textually organize financial information. Lotus 1-2-3 didn’t make the transition to the graphical user interface and Microsoft’s Excel, originally developed for the Apple Macintosh became the dominant spreadsheet application.
In a new era of spreadsheet capitalism, countries were forced to succumb to a new logic of numerical, graphical and textual representations – a realm of computerized hyper-mediated information organized around the techno-economic imperative. Money emerged as a leveraging factor and VisiCalc, Lotus 1-2-3 and Excel became new tools of control and discipline. Facilitated by high-speed network technologies and powerful trading workstations, the information standard began to subject organizations, both public and private, to a new international discipline. Combined with innovations in mathematical algorithms, global money morphed into a variety of financial instruments traded in electronic “dark pools” and on interconnected financial exchanges.
The world economy began to undergo what Harvey called a “time-space compression” due to new permissive technologies such as jet airplanes and IP-based telecommunications. [3] This has meant a shift from vertically-organized to new networked organizations that privilege inter-organizational ties by such means as outsourcing and sub-contracting. Spatial and temporal dimensions of the economy are being reorganized in the need to reduce turnover times for flexible production and marketing strategies on a global scale. For example, coordinating the logistics of containerization, inventory control, and packaging needed to compete in the new marketplace requires contact with a wide of array of competing services.
Notes
[1] A classic source on Bretton Woods was Moffit, M. (1983) The World’s Money. NY: Simon & Schuster, Inc.
[2] Wriston’s interpretation of the Information Standard The Twilight of Sovereignty: How the Information Revolution Is Transforming Our World was organized around a rhetoric of assurance, not a critical analysis. He argued the power of multinational corporations, nation-state dictatorships, and any aggregation of power antithetical to democratic prospects will fall to the sovereign power of the information standard.
[3] Harvey, D. (1989) The Condition of Post-Modernity. Oxford: Basil Blackwell. p. 147.
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Anthony J. Pennings, PhD is the Professor of Global Media at Hannam University in South Korea. Previously, he taught at St. Edwards University in Austin, Texas and was on the faculty of New York University from 2002-2012. He also taught at Victoria University in Wellington, New Zealand and was a Fellow at the East-West Center in Hawaii in the 1990s.
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Tags: Bonfire of the Vanities > Bretton Woods > gold window > Information Standard > leveraged buyouts > Masters of the Universe > PTTs > Reuters > spreadsheet capitalism > Walter Wriston